About Cate
TLDR; I am a loud, messy, high energy woman deeply entrenched in sales, mental health, women’s rights, and the intersection of all those things.
Let’s sparkle together!
I’m a lifetime sales individual contributor, a mom to 3 kiddos including twins, a Virginia Tech Hokie, a college softball fanatic, a wife to someone navigating deep mental health challenges, and a woman who spent way too long trying to smooth out my own edges… just to discover the jagged was my Sparkle.
I’ve closed strategic deals, won awards, earned 7-figure W-2s, and built a career in rooms where I was often the only saleswoman at the table or in the prospects boardroom — and was for sure the loudest!
Outside of the office, I’ve spent years learning to navigate heavy anxiety in my own body, and pairing that with being married to someone I love deeply while holding space for their struggles without losing myself. OH, and I have figured out (mostly) how to raise kids who feel seen while also teaching them that confidence doesn’t have to be loud, but it is ok if it is. Most importantly, they need to learn what makes them sparkle, and live it every day while never apologizing for taking up space.
Admittedly, I am an excellent (really too good at it to actually be unhealthy) compartmentalizer but you cannot “bucket” your life, it is all one messy beautiful intertwined journey. The skills that make you good at sales may make you excel at hard conversations at home. The patience you learn as a caregiver will make you a better teammate, mentor or leader. Each brick you build on the foundation of you creates the support and structure for the next brick; its all intertwined!
Why I Built This
I started this blog because I kept meeting people who had everything they needed to move forward but didn’t believe it yet.
Women in sales who were killing it but still questioned if they belonged.
Moms who were holding it all together but felt like they were failing.
People with big dreams who were stuck in the gap between wanting and doing.
And I realized: the biggest thing holding most of us back isn’t skill. It’s permission.
Permission to be ambitious and scared at the same time.
Permission to not have it all figured out.
Permission to stand in your sparkle even when you don’t feel ready.
So I write. Every day. Short, real, no-BS reflections on confidence, forward motion, and refusing to dim your light just because someone else can’t handle the glare.
This isn’t a blog about hustle culture or toxic positivity. It’s about showing up as yourself — edges, doubts, strengths, and all — and deciding that’s more than enough.
If that sounds like something you need to hear more often, welcome.
I am so glad you are here.